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Christina Vazquez

Full Stack Marketing Strategy and Digital Presence Management

About

I'd like to introduce myself.

Profile Picture

With over 10 years immersed in digital marketing and SEO management, my career is a testament to practical expertise. From grassroots local business initiatives to international campaigns and strategies, I've tackled projects of all sizes and scopes. Grounded in a data-centric approach, every decision I make is fueled by real insights, ensuring tangible results for my clients. My work showcases the intersection of experience and innovation creating impactful marketing strategies that deliver real results.

Profile

Digital Marketing and SEO Client Management

  • Name: Christina Vazquez
  • Years Active: 11 years
  • Location: Guelph, ON
  • Website: christinavazquez.ca

Skills

  • Digital Advertising
  • Web Design 20+ Years
  • SEO 10+ Years
     
  • Leadership 10+ Years
  • Web Analytics
  • Content Marketing
Contact Me Visit My LinkedIn
Resume

Travel through my career timeline.

My professional career has evolved from mastering local SEO content to orchestrating expansive international digital marketing strategies. With my agency and in-house leadership experience across B2B, D2C, and B2C organizations, I'm uniquely positioned me to quickly understand, adapt to, and deliver results across a wide range of industries.

Work Experience

New Wave Digital

January 2025 - Present

Founder and Head of Digital Strategy

As Founder and Head of Client Marketing Strategy at New Wave Digital, I act as the primary strategic partner to my clients, managing relationships end-to-end while aligning every digital initiative to core business objectives, revenue targets, and long-term growth.

I lead the design and execution of data-driven full-funnel marketing strategies across web, SEO, and digital advertising, leveraging platforms such as Google Search and Display, Meta, LinkedIn, Reddit, TikTok, Pinterest, X (Twitter), YouTube, and WeChat to deliver measurable, scalable results for my clients.

My work spans full-funnel execution, from demand generation to conversion, where I plan, launch, and continuously optimize SEO and paid media campaigns to ensure performance stays efficient and budget-conscious.

Through advanced analytics, attribution modeling, and conversion rate optimization, I provide transparent performance reporting on a regular basis to my clients, providing clear, actionable insights that directly improve lead quality and decision-making.

This approach has helped clients achieve up to 10× ROI on their marketing spend, turning marketing into a predictable growth engine across a variety of industries, from local to international, B2B, D2C and B2C.

2H Media

December 2018 - Present

Digital Strategy, SEO and Analytics Manager

At 2H Media I collaborate closely with businesses to empower them with the tools and strategies they need to thrive in the digital landscape. By focusing on online advertising, search engine optimization (SEO), and analytics, I help these companies gain a competitive edge and unlock new opportunities for growth. I build strategies that incorporate digital advertising, SEO, and analytics together, giving my clients the power of data-driven insights to optimize visibility, target the right audience effectively, and maximize the ROI of online marketing efforts.

I specialize in digital advertising with touch points across the internet. Through platforms like Google Ads, YouTube, social media platforms, and display networks, I develop targeted and impactful campaigns that effectively reach the target audience and drive engagement. By optimizing ad performance and maximizing ROI, I enable businesses to make the most out of their advertising budgets and achieve tangible results.

SEO is another crucial aspect of my consultancy work. By conducting comprehensive audits, identifying relevant keywords, strategizing content, and implementing technical optimizations, I ensure that businesses can improve their search engine rankings and improve organic traffic for long term online success.

I leverage web analytics to gather actionable insights and track key performance metrics tailored to each client's unique needs. By analyzing user behaviour, conversion rates, and other valuable data points, I provide valuable recommendations for enhancing user experience, refining marketing strategies, and driving continuous improvement driven by the data. I effectively bring data points across channels in order to strengthen the performance holistically, and empower businesses to make data-driven decisions for their online presence.

At 2H Media I partner with businesses new and old in their digital journey, equipping them with the knowledge and resources needed to navigate the ever-evolving digital landscape and achieve sustainable growth.

StarTech.com

November 2021 - April 2024

Digital Marketing Manager

At StarTech.com, my leadership role is pivotal in shaping and executing our online marketing strategies, encompassing a wide array of activities from conceptualization to execution. A significant aspect of my responsibilities lies in leading digital advertising efforts across major platforms like Google, YouTube, LinkedIn, Display networks, and third-party websites. Our marketing efforts are done utilizing AI for programmatic marketing that effectively maximizes spend and targets our demographic with precise intent signaling.

I play a crucial role in optimizing our SEO strategies, delving into key areas such as marketing communications, content creation, and technical SEO. I have transformed the way we approach thought-leadership content, and opened up new avenues to reach new potential customers.

Integral to my role is my contribution to user experience (UX) enhancements that improve the buying journey for our customers. I've applied a customer-centric approach that not only improves customer satisfaction but also contributes to increased conversions and brand loyalty.

A key milestone in my role was the implementation of advanced web analytics, which allowed us to gather valuable data points and integrate them seamlessly with our customer database. This integration empowered us to generate insightful reports and personalized marketing messages, leading to a more engaging and tailored customer experience.

The collaborative efforts of my team have consistently delivered results. Our mission is to provide a communication through-line that ensures a seamless and enjoyable online buying experience for our customers, from the initial ad contact to post-purchase follow-up. These achievements underscore our commitment to excellence and innovation for digital marketing at StarTech.com.

OpenText

September 2019 - November 2021

Senior SEO Specialist - Global Strategy

At OpenText I played a pivotal role in planning and executing the global SEO strategy. Our team oversaw 10+ international websites and subdomains, each with its own unique approach tailored to their audience and market. Leading cross-functional teams, I implemented SEO best practices and conducted regular trainings and coaching sessions for key stakeholders.

Despite operating in the B2B space, I consistently drove innovation by exploring new channels. Collaborating on projects involving video content, thought leadership initiatives, and strategic link-building efforts, I expanded our customer base and enhanced our online presence. These endeavors not only strengthened our brand visibility but also fostered meaningful engagement with our target audience.

My contributions to OpenText's SEO efforts were characterized by a forward-thinking mindset and a dedication to staying ahead of industry trends. By leveraging my expertise and fostering a culture of continuous improvement, I played an instrumental role in driving organic growth and maximizing our digital impact.

IKEA Canada

January 2017 - September 2019

Head of SEO Strategy - SEO Specialist

I was in charge of developing IKEA's national SEO strategy from the ground up, and defining what SEO meant for the retail giant in Canada. I was the first of few SEO specialists in IKEA internationally who helped create not only their national strategy, but also the larger international SEO strategy by collaborating with peers across the globe. I played a key role in advocating for the needs of the Canadian market, as well as the needs for SEO across the business. I regularly presented to all levels within the company, including company executives and the president of IKEA Canada. I developed strategies that included key stakeholders and helped to redefine how sales strategies and communications were approached. Using search behaviour insights and leveraging the organic search channel, sales periods and communications were forever changed to better address the needs expressed by consumers through their search behaviour. Through my passion for SEO, and dedication to put SEO on the map, SEO became IKEA's largest online sales channel, pulling over $100 million in my final year with the company.

Vestra Inet

September 2015 - December 2016

SEO & Content Manager

At Vestra Inet I helped build our SEO and content team that was dedicated to delivering quality results for our large list of SMB clientele. I interviewed, hired, and trained our team to deliver strong results in both content creation and SEO optimization. We improved organic search performance across the board for our clients, and consistently delivered a strong performance to keep our clients happy and loyal. As the manager of the team I created an open environment for sharing ideas and innovating, which allowed team members to learn new skills and hone their unique talents within the team.

Volunteer Experience

GUPA (Guelph Ultimate Players Association)

January 2023 to Present

Board Member - Communications

GUPA is a non-profit sports league for players in the Guelph Region. As the head of Communications, I completely overhauled our website from the ground up single-handedly. We now have multiple formats for contacting the board, and I help to provide a seamless experience for players to find our leagues and contribute to the community. I also handle all of our outward communications (email newsletters, social media, promotional material) and have helped to bring membership up dramatically since joining in early 2023, as the pandemic really hit active participation. I'm also active in running tournaments and increasing profits through merchandise sales.

Technovation Girls

October 2019 - March 2020

Team Mentor

With Technovation Girls I helped mentor a group of 5 teenage girls while they went through their project of creating an app, from ideation to execution. I helped them throughout the process, mentoring them and guiding them towards their goals in order to meet deadlines, as well as execute on their innovative ideas. Unfortunuately due to COVID-19 restrictions our season together was cut short, however I look forward to regularly supporting and volunteering with Technovation Girls for years to come.

Carousel Magazine

January 2013 to September 2015

Poetry Editor

While volunteering with Carousel, I ran the poetry section of our magazine. I lead a team of editors and coordinated meetings and promotional events to help bolster interest for both sales and for garnering new volunteers. My team oversaw the adjudication of over 100 poetry submissions for each bi-annual publication, and met tight deadlines to get our selections to print. During my time with Carousel I helped improve volunteer membership five-fold, and oversaw one of our most successful promotional launches.

Portfolio

View my project highlights.

These projects are among my more recent, or most notable highlights that show my dedication to my craft. Each project has been a learning opportunity, as well as a chance to really define how effective digital experiences can help grow a business.

Microplay

StarTech.com

Video Advertising Brand Campaign (YouTube & LinkedIn)
IKEA Black Friday

IKEA Black Friday

SEO & SEM Marketing Campaign
EDI Basics

EDI Basics

SEO Lead Generation Microsite
Champion Mortgage

Champion Mortgage

Search Marketing Campaign
OpenText Discovery

OpenText Discovery

Website Migration & Optimization
Mother's Day Gift Guide

Mother's Day Gift Guide

SEO Campaign
Achievements

My standout moments

These are amongst my greatest achievements within my professional career. I continue to strive and innovate, pushing what is possible within the SEO space.

Over

200

Websites Managed
Over

3000

Pages SEO Optimized

5

Websites Successfully Migrated
Over

18000

Keywords Researched

42

Individuals SEO Trained & Coached
Over

75

Advertising Campaigns Launched
Contact

I'd Love To Hear From You.

You can fill out the form below if you'd like to get in touch. You can also find me on Linkedin here.

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